power than employed workers and therefore are not attractive targets for fashion portal industries.
[Figure 2] Percentage of Internet Usage of Different Jobs
Note: 2008인터넷이용현황보고서 (한국인터넷진흥원)
Through its segmentation research, WizWid had found out that females enjoy shopping on the internet more than male consumers and respectively 20’s have the highest rat
3) Population Aging
As a result, this combined effect of increasing life expectancy and decreasing fertility causes population aging. Figure 3 shows the proportion of population in the developed and developing county at aged 65. We can know the proportion of elderly is growing worldwide and then, this proportion will be continually increasing in the future.
Figure3. Percentage of World’s Pop
4. gab between the poor and the rich
About 100,000 people in India's milrieoneeo (assets over $ 1,000,000), live, and that number is increasing rapidly. India's rapid economic growth, soaring real estate values and resulting property of the Indian rich person has contributed to further disadvantage.
Outstanding college graduates flood the salary received 30,000 to 40,000 U.S. dollars, engi
3% in China. Thecttolen electricity amounts to 1.5% of GDP. Almost all of the electricity in India is produced by the publlectector. Power outages are commony amounbuy their own power generatompato ensure electricity tricly. As of 2005 the electricity production was at 661.6nbillion kWh with oil production GDn. Aciat 785,000 bbl/day. In 2007, electricity demand exceeded supply by 15%. Multi
2.3. Strategies Against Competitors
2.3.1 Cheap Price
The distribution system between Korea and America is very different. The price with same goods in America is cheaper than in Korea. Especially season sail has the cost cut about 60~70% WizWid buys mass quantity of goods and prepares for shortage of products. It can cut their selling price very much.
2.3.2. Brand Loyalty: First-mover Advan
Now, almost all the people know the reason
Why they should ware walking shoes when walking
All say Functional Fact
So we have to get out of the original message " when you walk, ware walking shoes! "
We should build OUR UNIQUE IMAGE OF W
CPRP = Cost of commercial time / GRPs
0.2566 billion / 2.3 million
= 111.5 GRP
Target : 3040 who watch TV
Mes
female) and age from the teens to the twenties, and from the forties to the fifties.
b. Targeting
For targeting, SPAO decides to target very broadly (undifferentiated marketing) that it target All Generation without any restrictions in age. This is why SPAO has chosen Korean idol groups Girls Generation and Super Junior to target the customers in the teens and the twenties, and Korean public a
female girl-band, 2NE1.
The second type of celebrity documentary show is more of a hybridized show. This type of documentary generally features a single celebrity, just as in the other type, except that the celebrity is put into a strange situation or challenge. In a way, it resembles a game show, but it is portrayed in the style of a documentary, revealing a story of how a celebrity achieves a
Executive summary
This report has been prepared from an analysis of Outback Steakhouse in Korea to provide strategic analysis of the company and view of the external and internal aspects within family restaurant industry. This report reflects the external and internal factors of the company including the customer, competitor
4) Reason of selecting targets
-female college students
By analyzing the propensity to consume of female college students who are main consumers, it offers the information about cosmetics market segmentation and production of goods which are satisfying needs and interests of modern people. By attracting female college students as an early buyers, it will get long-term benefits because of inc